Comic Con International: San Diego -- the annual extravaganza of movies, TV shows and comic books -- will kick off Thursday, July 24 at the San Diego Convention Center.

The convention is expected to attract over 130,000 comic nerds, movie lovers, TV buffs and celebrities for four days of geeked out entertainment, that will include movie and TV show previews, panel discussions and parties.

This year, Comic-Con will make a big push on social media and include installations for attendees to take selfies.

"They want everybody to feel like they're part of Comic-Con this year," Variety senior editor Marc Graser told CBS News, adding that the convention will focus on big events, elaborate displays, virtual reality experiences and marketing stunts.

One of the highlights will be sneak peek from a new family-friendly film based on author R.L. Stine's Goosebumps anthology series, starting Jack Black, reports USA Today.

"X-Men" fans will get the opportunity to sit in a replica of Professor X's wheelchair and track down mutant Mystique on the show floor.

"Ubisoft, the game franchise, they're building a huge obstacle course outside," said Graser referring to the "Assassin's Creed: Unity" tie-in.

"Even Nickelodeon and Cartoon Network and TNT -- are all making big installations," he said.

Film lovers can expect to see sneak peeks of highly-anticipated movies like Marvel's "Avengers: Age of Ultron," "Mad Max: Fury Road," "Teenage Mutant Ninja Turtles," "The Hobbit: The Battle of the Five Armies" and likely "Batman v. Superman: Dawn of Justice."

"It's really the year of the smaller film -- 'The Giver,' 'Horns.' Warner Bros. is trying to draw up some buzz for 'Jupiter Ascending.' 'Mad Max' is even getting a push," Graser noted.

As usual, a number of celebrity guests will make appearances at the convention, including Harry Potter star Benedict Cumberbatch.

"The big person to watch out for this year is Benedict Cumberbatch," said Graser. "He's going for the first time this year but he's going for the animation movie 'The Penguins of Madagascar' ... I'm sure he's going to be there for the Warner Bros. presentation for 'The Hobbit' since he voices two characters in that movie."