The annual Lollapalooza music festival in Chicago begins Friday, celebrating ten years in the Windy City with a jam-packed lineup. The three days boast 130 artists, including nightly headliners such as Eminem, the Arctic Monkeys, Outkast and Kings of Leon.

The anniversary will not be marked by anything out of the ordinary, but the 2014 iteration of "Lolla" will include an art street exhibition collaboration with artist Shepard Fairey, known for the iconic red, white and blue Obama "Hope" poster.

As festival producers C3 Presents gear up for the first weekend in August, partner Charlie Jones looks forward to the last moment right before the festival begins each year.

"One of my favorite parts of the entire weekend is Friday morning at 11 a.m. before we open the doors," Jones told Billboard in a recent interview. "When we're all ready to go, the signal to the city that we're open for business is that we blast the 'Star Wars' theme from every PA system in the entire park. It's awesome."

With trending artists like Lorde and "Fancy" raptress Iggy Azalea on the same lineup as established DJ acts such as Skrillex and Calvin Harris, there is a bit of everything for music fans. The noon to 10 p.m. lineup usually begins with local and regional bands early in the afternoon, revving up to back-to-back battles among the seven stages as the night wears on.

If the 10 hours of concerts aren't enough to satisfy, there are also 47 after-shows featuring pairs of the artists featured in the daily shows available for additional purchase.

Lollapalooza was founded as a traveling festival in 1991 by Jane's Addiction frontman Perry Farrell, but found its home in Grant Park, Chicago in 2005. The brand has now expanded to Chile, Argentina and Brazil as well.

The Chicago festival is one of the world's most lucrative music festivals. Lollapalooza ranked third on Billboard's Top 10 Festivals list in 2013, earning $26.5 million.

In 2013, around 300,000 people attended Lollapalooza over the three days and Jones expects 2014 will draw similar numbers of concert-goers.