Italy Opera Hopes to Win Over Young Crowd With Google Glass Performances: Actors to Record, Share Video
As Google Glass continues to fascinate the world with its novelty, a faltering institution has decided to employ the device to expand its reach and perhaps reignite interest in its ancient tones.
Interest in opera has decreased among the masses in the last couple of decades. The art that is opera has found it hard to find its footing with younger generations that have little interest in understanding the lyrics and melody of the music and the work involved in costumes and sets. However, the new mobile device could revolutionize how young people look at opera.
An opera house in Italy wants to use Google Glass to modernize the centuries-old music. According to The New York Times' Arts Beat, an opera company in Cagliari, Sardinia, has decided to use the new mobile device in its shows beginning on July 30.
The performance of Puccini's "Turandot" will be aired live online so that the whole world can participate on the opera company's website. Select singers, orchestra members and technicians will wear the device to record what happens on and off stage during a performance.
"If a soccer player wore Google Glass, you'd see the ball coming," said Mauro Meli, the general manager of the Teatro Lirico di Cagliari, to the blog. "We want to communicate the art of opera hoping that it will engage and interest people who normally don't go to see performances."
Meli, according to the Wall Street Journal, hopes the use of Google Glass, the Internet and hard work will pique the interest of some young people.
"If we are going to be heard by these young people we need to open a door that is closed right now and to do that we need to be innovative," Meli said.
However, this is not the opera company's first incursion with modernity. The company is already an active user of social media like Facebook, Twitter and Instagram and targets the 20-35 crowd.
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