Box Office Recap:Teenage Mutant Ninja Turtles,Guardians of the Galaxy Dominate Movie Weekend; 'The Expendables 3' Flops
"Teenage Mutant Ninja Turtles" and "Guardians of the Galaxy" defeated newcomers "The Expendables 3" and "The Giver" at box offices this past weekend.
In its second weekend, "TMNT" fell 57 percent and made a solid $28.4 million. The movie has now made $117.6 million despite its poor reviews. Word-of-mouth has been strong, and if the film continues to perform solidly, it may end up above the $150 million mark.
Meanwhile, "Guardians of the Galaxy" fell 41 percent and added another $24 million to its total. The Marvel flick has now made $222.3 million and is now on track to reaching the $280 million mark. That would make it the highest grossing Marvel film after the "Iron Man" series and "The Avengers." It would also become the highest grossing film of the year and the summer.
In third place, "Let's Be Cops" opened to a decent $17 million. Having opened on Wednesday, the comedy had a head start on the other films and was able to bring in $26 million in its first five days. The film played better than recent summer comedies "Blended," "Sex Tape" and "A Million Ways to Die in the West," and it was likely due to Fox's intricate marketing strategy which clearly brought the plot to the forefront.
In fourth, "The Expendables 3" flopped and made $16.2 million. The opening was $12 million lower than the second installment and $18 million less than the original film. The disappointing opening was due in part to the bad reviews the film received and the lack of invention the marketing campaign demonstrated. The film looked like the past two installments and seemed to lack anything new. The actioner marked the second franchise in a row for Lionsgate to flop. Last weekend, "Step All in" failed to capture its "established" fan base.
In fifth place the Weinstein Company had a disappointing opening with "The Giver." The science fiction film made an estimated $12.7 million in 3,003 theaters. Based on the acclaimed novel by Lois Lowry novel, the film received negative reviews and lacked an identity as it looked almost identical to "Divergent" and "The Hunger Games." Although the film looks like it will meet its $20 million budget, it joins "The Host" and other recent Young Adult adaptations as an underperformer at the box office.
In its second weekend, "Into the Storm" made an estimated $7.07 million and brought its total to $31 million. The disaster movie looks like it could end its run in the $40 million to $50 million range.
Meanwhile, "The Hundred-Foot Journey" fell 35 percent and brought in another $7 million. After a disappointing opening weekend, the film has made $23 million. If positive word-of-mouth continues, the feature could easily reach the $50 million.
A number of art house films continued to soar at the box office. "Boyhood," now playing at 771 theaters made the top ten and made $2.1 million. The IFC Feature now ranks as the second highest-grossing film for the company and has already made $13.8 million. IFC will continue to expand it in the next weekends, and if it continues to play to such results, it could easily make the $25 million mark.
"A Most Wanted Man" continued to play to solid results and added another $1.2 million. To date, the Philip Seymour Hoffman film has made a solid $12.6 million and could end its run with $15 million.
Meanwhile, two Indie films expanded nationwide and failed to conquer the box office. "Magic in the Moonlight" expanded into 964 theaters and was only able to bring in $1.8 million. The movie has only made $4.7 million, which is disappointing in comparison to Woody Allen's last three films. "Magic in the Moonlight" is now on track to gross less than $10 million by the end of its run.
Meanwhile, CBS Films had a disastrous wide expansion with "What If." Even though it was well received, the Daniel Radcliffe romantic comedy only brought in $829,000. The movie now ranks as the third worst nationwide opening of the year. "The Rover" and "The Railway Man" opened to worse numbers a few months ago. After two weekends, the film has only made $1 million. This latest debacle proves once more that Radcliffe is no longer a huge selling point.
Meanwhile, Fox Searchlight had mixed results with "Calvary." The well-reviewed drama made an estimated $400,000 in 131 theaters. While it is decent for the flick, "Calvary" could be considered a disappointment in comparison to recent Fox Searchlight films.
IFC Films opened "The Trip to Italy" in three theaters and had a decent result making $71,600. The opening was much better than the original "The Trip." This was due to in part because of the good reviews. IFC is planning on expanding it into more markets in the coming weeks and will not open it on VOD.
Magnolia's "Frank" was shown exclusively in New York and brought in $16,000. After positive reviews and a huge marketing campaign, the opening does not seem to be a good start for such a star-studded film. However, the distributor is planning to expand the film in the next few weeks and will not open it on VOD.
A24 similarly underperformed with "Life After Beth." The movie opened in two theaters and only brought in $18,000. The Sundance flick was met with mixed reviews and as result interest was low. Additionally, it had been playing on VOD for over two weeks.
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