The 66th Primetime Emmys Awards event is making a big push to reach and attract viewers through multiple social media platforms.

According to NBC affiliate KFOR, NBC, Television Academy and NBCUniversal Networks have partnered up to make this year's award show "the most social Emmys experience ever!"

The show, which will air Aug. 25 at 8 p.m., will use Twitter, Facebook, Vine and Instagram to interact with television viewers and grant them access to see celebrities behind the scenes, both before and during the ceremony.

A zip-line camera will be used to broadcast red carpet footage from the pre-show on Twiiter, while most of all video, photos and interviews will be shared on the Facebook pages of NBC, E!, "Access Hollywood" and The Television Academy.

E! will live tweet under with the #eredcarpet hashtag and post behind the scenes Emmy photos an videos on Instagram.

The Emmy Awards will also introduce the "Mentions Box," which allows celebrities to interact with Facebook users in real time. A host from "Access Hollywood" will chose a celebrity to shake the digital "Magic 8-Ball/Etch-A-Sketch." Then a fan question about the Emmys and the nominees will pop up for a celebrity to answer. The celebrity will then hit the "Response" button for a video answer, and the host will upload it on Facebook.

Plus, E! hosts Giuliana Rancic and Ross Mathews will provide the audience with an all-access pass through the "Glam Cam 360" and "Mani Cam" during the "Live From the Red Carpet: The 2014 Primetime Emmy Awards" that will air at 6 p.m. on Eonline.com. The hosts will answer viewer questions submitted through Twitter and Facebook.

"Late Night" talk show host and "Saturday Night Live" alum Seth Meyers will host the ceremony from the Nokia Theatre in Los Angeles.

This year, HBO's "Game of Thrones" came out on top with the most nominations, including Best Drama Series, while "Fargo" ranked in second with 18 nods and "American Horror Story: Coven" took away with 17, notes Mashable.

ABC's "Modern Family" will have another shot to win the Best Comedy Series award, after winning the award four times already. Also competing in the comedy category is the HBO's "Veep" and Netflix's "Orange Is the New Black."

Surprisingly, HBO's "True Detective" was listed in the running for the Outstanding Drama Series award, rather than in the Outstanding Miniseries category. As a result, this will tighten the competition in the most competitive category which includes other heavy weight shows like "Breaking Bad," "Mad Men" and Game of Thrones."

Watch 66th Primetime Emmys Awards here.

Here's a list of the nominations:

Comedy Series

The Big Bang Theory
Louie
Modern Family
Orange Is the New Black
Silicon Valley
​Veep

Drama Series

Breaking Bad
Downton Abbey
Game of Thrones
House of Cards
Mad Men
True Detective

Lead Actress, Comedy

Lena Dunham, Girls
Edie Falco, Nurse Jackie
Julia Louis-Dreyfus, Veep
Melissa McCarthy, Mike and Molly
Amy Poehler, Parks and Recreation
Taylor Schilling, Orange Is the New Black

Lead Actor, Comedy

Louis C.K., Louie
Don Cheadle, House of Lies
Ricky Gervais, Derek
Matt LeBlanc, Episodes
William H. Macy, Shameless
Jim Parsons, The Big Bang Theory

Lead Actress, Drama

Lizzy Caplan, Masters of Sex
Claire Danes, Homeland
Michelle Dockery, Downton Abbey
Julianna Margulies, The Good Wife
Kerry Washington, Scandal
Robin Wright, House of Cards

Lead Actor, Drama

Bryan Cranston, Breaking Bad
Jeff Daniels, The Newsroom
Jon Hamm, Mad Men
Woody Harrelson, True Detective
Matthew McConaughey, True Detective
Kevin Spacey, House of Cards

Miniseries or Movie

American Horror Story: Coven
Bonnie and Clyde
Fargo
Luther
Treme
The White Queen

Television Movie

Killing Kennedy
Muhammad Ali's Greatest Fight
The Normal Heart
Sherlock
The Trip to Bountiful

Lead Actress, Miniseries or Movie

Helena Bonham Carter, Burton and Taylor
Minnie Driver, Return to Zero
Jessica Lange, American Horror Story: Coven
Sarah Paulson, American Horror Story: Coven
Cicely Tyson, The Trip to Bountiful
Kristen Wiig, The Spoils of Babylon

Lead Actor, Miniseries or Movie

Benedict Cumberbatch, Sherlock
Chiwetel Ejiofor, Dancing on the Edge
Idris Elba, Luther
Martin Freeman, Fargo
Mark Ruffalo, The Normal Heart
Billy Bob Thornton, Fargo

Variety Series

The Colbert Report
The Daily Show
Jimmy Kimmel Live
Real Time with Bill Maher
SNL
The Tonight Show Starring Jimmy Fallon

Reality - Competition Program

The Amazing Race
Dancing with the Stars
Project Runway
So You Think You Can Dance
Top Chef
The Voice

Supporting Actor, Drama

Peter Dinklage, Game of Thrones
Jon Voight, Ray Donovan
Josh Charles, The Good Wife
Mandy Patinkin, Homeland
Aaron Paul, Breaking Bad
Jim Carter, Downton Abbey

Supporting Actress, Drama

Anna Gunn, Breaking Bad
Maggie Smith, Downton Abbey
Joanne Froggatt, Downton Abbey
Lena Headey, Game of Thrones
Christina Hendricks, Mad Men
Christine Baranski, The Good Wife

Supporting Actor, Comedy

Andre Braugher, Brooklyn Nine-Nine
Adam Driver, Girls
Ty Burrell, Modern Family
Jesse Tyler Ferguson, Modern Family
Fred Armisen, Portlandia
Tony Hale, Veep

Supporting Actress, Comedy

Julie Bowen, Modern Family
Allison Janney, Mom
Kate Mulgrew, Orange Is the New Black
Kate McKinnon, SNL
Mayim Bialik, The Big Bang Theory
Anna Chlumsky, Veep

Guest Actor, Drama

Paul Giamatti, Downton Abbey
Reg E. Cathey, House of Cards
Robert Morse, Mad Men
Beau Bridges, Masters of Sex
Joe Morton, Scandal
Dylan Baker, The Good Wife

Guest Actress, Drama

Diana Rigg, Game of Thrones
Kate Mara, House of Cards
Allison Janney, Masters of Sex
Kate Burton, Scandal
Margo Martindale, The Americans
Jane Fonda, The Americans

Guest Actor, Comedy

Nathan Lane, Modern Family
Steve Buscemi, Portlandia
Jimmy Fallon, Saturday Night Live
Louis C.K., Saturday Night Live
Bob Newhart, The Big Bang Theory
Gary Cole, Veep