During a special media event in Cupertino, Ca., Apple CEO Tim Cook took the lead and announced the iPhone 5S. The latest Apple phone includes breakthrough features including a fingerprint sensor - called the TouchID - as well as three new colors: Space Gray, Silver and Gold.

A brand new case has also been introduced that matches well with the phone and is made of leather and microfiber lining. The case is priced at $40 and comes in special red, beige, black, brown, yellow and blue.

The fingerprint sensor is one of the phone's most advanced features that Apple is really proud of. Found on the iPhone's usual Home button, it is also the new way of unlocking the iPhone 5S. It can also be used to authenticate purchases on iTunes. 

According to Apple, the sensor can scan sub-epidermal layers of the skin and reads at 360 degrees. Take note, the button is made out of sapphire crystal. Also, fingerprints remain private and secure since the phone won't share it over at iCloud or in their servers.

The iPhone 5S comes with the same panel screen size at 4 inches and a resolution of 1136 x 640 pixel.

Apple also replaced its old processor with a modern A7 processor, known to be the first ever 64-chip of the world. With this, its CPU is expected to work even 40 times faster than older iPhones and even twice the speed of the iPhone 5. The new camera can also shoot 20 photos in just a couple of seconds. Above all, it will have a pre-installed iOS 7.

So far, mixed reactions hhave swirled the Twitterverse about the new iPhone. Here are some of the people's thoughts on the new Apple phone: