Roku, Tivo, Antennas Luring Customers Away From Cable
After several years of being on the market, Internet video streaming devices paired with antennas are threatening to make it possible to cut out paying for cable or satellite, rather than having them as only an option alongside traditional TV.
A review in The New York Times of the new Roku and Tivo devices stated that up until now the devices have been limited in their access of content, but that has changed.
Smart TV's have typically been limited to Hulu, YouTube, Netflix and Amazon, but now a pairing of Tivo or Roku and an HD antenna can grab most channels as well as offer the world of the Internet right on the TV.
Roku is now going to be available on TVs, made by TCL and Hisense, and can let viewers search for a show, actor or director across its most popular program sources, NYT reported.
This change will help with the plethora of devices that can be hooked up to your TV to avoid paying hundreds on a cable bill.
As the Wall Street Journal reported, keeping track of which site is streaming which show and then the remotes that go with it can be confusing. The reason is because even smart TVs are dumb, the WSJ reported.
And even when the devices are used, the quality of what is being watched depends on the program or services.
But at least 7.6 million people in the U.S. have taken the step toward cutting the cable cord, USA Today reports.
"I feel like cable is the one company that punishes loyalty," Seth Holt, 33, of Pleasant Ridge told USA Today. "With every cable company, my bill continues to go up the longer I am a customer. Anywhere else, be it Kroger or at hotels or with airlines, I'm rewarded the longer I stay a customer."
But when some threatens to cut their service, they offer unadvertised packages or deals.
"If it were not for operators' jumping on this and the economy coming back, those numbers could be a lot larger now," Michael Greeson, co-founder and director of research for the Diffusion Group, told USA Today. "With cord cutting, we're not headed toward a mass exodus."
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