A major online drive for voter registration, notably geared toward the Latino community, is scheduled to take place with the help of approximately 75 national organizations.

Coinciding with National Hispanic Heritage Month and National Voter Registration Day on Sept. 23, the coalition of 75 business, labor, entertainment, media, social justice and voter engagement groups are pushing for individuals to be prepared for the elections on Nov. 4.

As Latin Post reported, the coalition, originally composed of nearly 50 organizations, launched the "#PowerOfOurVote" initiative as part of Hispanic Month of Action. Since its Sept. 15 launch, the hashtag has been promoted and used by over 28 million people. The initiative's message expands to both English and Spanish languages on broadcast, online and print.

Organizations taking part in the campaign include Voto Latino, Mi Familia Vota Education Fund, Casa de Esperanza, Hispanic Technology and Communications Partnership, New America Alliance and the National Hispanic Caucus of State Legislators.

"We believe that a really strong Latino turnout to the November elections is key for us," League of United Latin American Citizens (LULAC) Executive Director Brent Wilkes told Latin Post. According to Wilkes, LULAC, a fellow coalition organization, wants to encourage people, including those already registered, to ensure they go out and know where to vote.

The Hispanic Heritage Month of Action campaign includes three voter registration efforts. The first occurred on Sept. 15 -- the start of National Hispanic Heritage Month -- and the next push is set for Sept. 23. Based on a statement from Voto Latino, a message of the campaign is to "prove the power" that the Latino vote provides politically.

"Only by exercising the power of their vote, can the Latino community influence real policy changes," read a joint statement of the coalition organizations.

"Anybody who is 18 needs to take charge of convincing their family that if they are not already voting, they should be," said actor Wilmer Valderrama, co-chair for Voto Latino's Artist Coalition. "Young Latinos are learning that it is a privilege to be eligible to vote, and they should remember the sacrifices of those who came before them to secure those rights for all Americans."

According to the National Association of Latino Elected and Appointed Officials' projections, over 7.8 million Latinos are expected to vote in this year's midterm elections, which is an increase from 6.6 million from the 2010 midterm elections.