Netflix Streaming Has Increased 350 percent in Three Years, Says New Study
Subscribers to online video streaming Netflix have been spending a lot of time over recent years binge-watching their favorite shows, according to a recent study. Over the last 10 quarters, Netflix streaming video has increased 350 percent.
Research from The Diffusion Group shows that in the second quarter of 2014 users streams nearly 7 billion hours of content compared to just 2 billion hours in Q4 2011. It also accumulated that now the average subscriber watches an average of 93.2 minutes per day. This equates to an average of roughly 44 hours of online video-watching monthly on this website alone.
TDG co-founder Michael Greeson said, "Netflix is the big dog of online SVOD and sets the bar when it comes to viewing hours."
The information was gathered from 2,000 adult broadband users and only examined Netflix use. Greeson did say that the survey's self-reporting format can cause the data to "lean toward the high side."
Despite the enormous strides in Netflix viewing, Americans still watch significantly more traditional television. According to Nielsen, the average consumer viewed 142 hours 38 minutes of live TV per month in Q2 2014, which equates to over four and a half hours daily. In addition, over 14 hours of television watching was done through DVRs and video-on-demand services.
Netflix has not commented on the TDG study, which was released Thursday. But their numbers do align with the study's results. In May, the company reported that Q1 of 2014 saw 6.5 billion hours of video watched globally.
U.S. accounts make up the majority of Netflix subscribers, around 72 percent of its customer base. As Netflix continues to expand, more and more foreign users begin streaming their content. The latest international launches occurred in mid-September when six European countries, including France and Germany, were added. Australia is set to be included in new markets in 2015.
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