Prior to the cameras rolling of WWE SmackDown, Paul Heyman came out to criticize the John Cena-Dean Ambrose match at Hell in a Cell (HIAC) with the Philadelphia crowd giving him a huge pop as he returns to his old stomping Extreme Championship Wrestling (ECW) grounds.

Stephanie McMahon came out to kick off the 15th anniversary of Friday Night SmackDown before being interrupted by John Laurinaitis, who claimed that he was the greatest SmackDown general manager of all time. That led to Teddy Long stepping out to confront Laurinaitis to say Long was the greatest of general manager of all time. In order to clear the air between the two, Stephanie McMahon declared that both former general managers should get a team together for a 15-Man Tag Team match for later in the show.

McMahon went on to declare that Cena and Ambrose would be guests on "MizTV" later in the night to have a face-to-face prior to their HIAC bout. McMahon was interrupted this time by Adam Rose, who asked McMahon to stop being a "lemon," forcing her to schedule him in a match against Kane.

Kane came out and told Rose that he was not a "cheeseburger, a lemon, or a 'Rosebud'" before Choke-Slamming him and running through the entire "Rosebud" entourage (with the exception of The Bunny) to win the match.

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WWE Divas Champion AJ Lee took on Alicia Fox in a non-title match, making her tap out to the Black Widow finisher. Fox's BFF, Paige, attacked AJ but the champion managed to fend off the double-team attack this time around.

Seth Rollins defeated Kofi Kingston after hitting him with a Buckle Bomb and following up with a Curb Stomp to earn the pin.

Rusev, fresh off getting laid out by The Rock on Raw Monday night, earned a tap-out victory over WWE Intercontinental Champion Dolph Ziggler in a non-title match after forcing Ziggler to submit to The Accolade. After the bout, Lana swore that The Rock would pay for his insolence, as will The Big Show for desecrating the Russian flag. She challenged The Big Show to a match next week on Monday Night Raw.

Team Teddy (WWE United States Champion Sheamus, The Usos, Mark Henry, Los Matadores, El Torito, and Jack Swagger) defeated Team Laurinaitis (WWE Tag Team Champions Goldust & Stardust, Heath Slater, Titus O'Neil, Hornswoggle, Bo Dallas, Cesaro, and Damien Sandow) after the Usos took out Sandow with a Super Kick followed up with a Superfly Splash to win the match for Team Teddy.

The Miz came out for his "MizTV" segment and announced that the match between Cena and Ambrose would be a No Holds Barred match, with a winner being determined when someone can reach out and grab a contract that will be hanging from a pole for the right to fight Rollins in the main event later that night in a Hell in a Cell match. Cena and Ambrose argued back and forth before both wrestlers took out The Miz. Cena ended the show by laying out Ambrose with a Attitude Adjustment as payback for getting blind-sided on Monday night with a Dirty Deeds finisher.

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