Big Sean channels a college football player in a brand new music video for the latest single 'I Don't F**k With U" off his upcoming third studio album - featuring special cameos from Kanye West, DJ Mustard and E-40.

Fans were offered a behind-the-scenes look of the visual (via MTV), taken at College of the Canyons football field in Santa Clarita, California on Sunday. The clip shows Sean Don as a team quarterback and DJ Mustard as his teammate, while G.O.O.D. Music mentor takes over the sidelines as a coach and track collaborator E-40 serves as a football commentator.

"Obviously football plays a part of it. I'm the star quarterback, one team against another team," the Detroit emcee says in the footage. "There's a couple cameos in there, nothing too crazy. I guess it is kinda crazy."

Mr. Anderson then briefly talks about the concept of the Kanye West and DJ Mustard-produced song: "Everybody got people they don't f**k with man, people they don't mess with, so as soon as it came out, tons of people were relating to it."

In addition, Big Sean recently discussed "IDFWU" with Power 105.1's host Angie Martinez, insisting that the track is not completely about his ex-fiancé Naya Rivera. He also explained that he actually wrote it in February and released it at the suggestion of the "Yeezus" rapper and Jay Z.

Also, the "Dance" hitmaker revealed that he is aiming to release his latest effort during the holiday season (fourth quarter). "Man, we can't wait to drop the album," he said. "Hopefully, it can be a stocking stuffer. It seems like the temperature's right, people are really reacting to the 'I Don't F**k With You' record. People are loving some of the other tracks."