'The Voice' Cast News: Shakira to Launch Web Series, Baby Toy Products
Latin pop superstar Shakira agreed to launch a line of baby toys with Fisher-Price, as well as an accompanying web series for moms, in a deal that was announced Friday.
The Mattel subsidiary owned business will be creating a new First Steps collection of baby gear and toys that will be available for purchase in November. Pre-orders for the products on Amazon will begin Monday.
The former "The Voice" coach co-developed six of the new products, which range from a bouncer that plays music to alphabet blocks to a musical soccer ball, a tribute to her FC Barcelona soccer-playing boyfriend, Gerard Pique.
Shakira and Pique are currently expecting and have a 21-month-old son, Milan, together as well.
The proceeds from the toys will go toward her Barefoot Foundation, which benefits children in impoverished parts of Shakira's native Columbia through education and nutrition. Her foundation focuses much of its efforts on early childhood development, which attracted Fisher-Price to the international star, according to executive vice president of the Fisher-Price Global Brands Team, Geoff Walker.
"She brings in both authenticity and emotion, and I think that's why this is such an exciting moment," Walker said.
In an interview Thursday, Walker said the Grammy-winning siniger reached out to Fisher-Price about partnering for a collection. This is the first celebrity collaboration Fisher-Price has had.
"I saw how important developmental milestones are and how toys can help babies reach them -- including with my own son," Shakira said in a statement. "I wanted to design a line of toys that stimulated development in the crucial early stages of life, the stages in which learning can be achieved through supervised play, fostering the development of psychological, social and motor skills."
The first episode of the web series will debut Monday and be released in 12 parts. Each video is roughly three to five minutes long and features her son. The videos were designed to target millennial families.
"It's about finding an authentic mom that is relevant to the millennial crowd," Walker said.
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