Asians are the new minority whose hearts politicians are trying to win over for the upcoming elections.

Politico reports there have been a number of campaign tactics being used - including greeting the groups in their native languages, bringing up important political concerns from their homelands and attending cultural events and festivals.

They also want to send the message they are champions of small businesses and public education.

Virginia congressman Gerry Connolly greeted a crowd in a number of languages including Korean, Chinese and Thai.

Former Lt. Gov. Don Beyer, running for Congress in Virginia, highlighted the number of foreign-born employees at his Volvo dealerships.

And Republican state Del. Barbara Comstock spoke of her support to mandate the name of the Sea of Japan also be referred to as the East Sea, as Koreans refer to it.

Texas Sen. John Cornyn is running TV ads in Vietnamese and offers versions of the campaign website in Mandarin and Hindi. He has said that the Republicans need to reach out to the voters of this demographic before they are turned against the party by Democratic campaign rhetoric. Traditionally Democrats have openly courted the minority voters.

"That is a trajectory for permanent minority status and we have to do something about it," Cornyn told Politico. "I'm astonished to hear what our opponents tell people about Republicans, to some groups, when we're not there."

Some of the issues being brought up in campaign speeches with the Asian groups include racially restrictive 19th Century immigration rules, the Chinese Exclusion Act of 1882, and maritime disputes between Japan and the Republic of Korea.

Other diverse areas with strong Asian presences, like northern New Jersey, are also seeing their federal and state candidates attending cultural events and reaching out to the communities.

Following Obamas winning re-election in 2012 due to the Asian votes, political leaders are reaching out to the groups.

California Rep. Judy Chu, the Democratic leader of the Congressional Asian Pacific American Caucus, told Politico that both parties increasingly see Asian Americans as a "margin of victory" population.