Xbox One vs PS4 in China: Video Game Ban Lifted in Shanghai Free Trade Zone
Will the Chinese market present more opportunities for the Xbox One and PS4?
According to PC World, China is not only unblocking Facebook and Twitter from the 17-square mile Shanghai Free Trade Zone. The Chinese people will also be able to play video games after the government has also decided to lift the ban in place since 2000. According to PC World, the Chinese had banned video games in order to "protect children."
People have still managed to find a way around the ban as merchants have had a history of bringing the consoles to China from nearby countries such as Japan.
Under the new rules, foreign companies within the Shanghai trade zone will be able to sell the game consoles after getting approval from China's Ministry of Culture.
Rumors about the nation's reintroduction to video games surfaced when Microsoft recently started a joint venture with a local Internet TV company.
Despite finally lifting the ban, video game makers such as Microsoft and Sony now have to work to customize the consoles and the games to the language and habits of the Chinese people. This is the reason why video games that are being released in November in the United States will not be released until 2014 in Japan.
The video game makers may also ease into the Chinese market by catering to the current video game culture. Chinese people have still been allowed to play online and mobile games and have grown accustomed to that. Under this system, gamers have been able to access the games for free but pay extra for content upgrades or virtual goods. According to PC World, Sony and Microsoft may decide to add similar features to the Chinese version of their game consoles.
"If the companies just try to sell their game consoles without changes, I think it will be difficult," Xue Yongfeng said. "The price of these console games is quite high. Chinese gamers will be willing to pay for the console hardware, but they don't have a habit of buying expensive games."
According to PC World, the new trade zone opens up on Oct. 1.
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