New Toyota Trucks 2015: Revamp of the Tacoma Coming in January
Toyota is about to revamp its mid-sized Tacoma truck, according to reports.
The move will come in January at the Detroit auto show. Toyota's reasoning for fixing up the Tacoma is to respond to GM's re-entry into the mid-sized truck segment.
GM re-introduced the Chevrolet Colorado for the 2015 model year, after a two-year break. It was an instant hit and was named truck of the year by Motor Trend magazine.
Now, Toyota wants to fire back at GM by changing up their mid-sized truck and try to make it more comfortable and more powerful like GM has done.
"It's a market we've had almost to ourselves in the last couple of years," Bill Fay, Toyota division group vice president, said in an interview. "We've been there a long time and have been the dominant player. We have a very satisfied owner group."
The 2015 Colorado has been for sale since September and Motor Trend announced Thursday that it had won the award.
Friday, Toyota seemed to go on the offensive and early on it announced it would be re-vamping the Tacoma.
GM even is trying to leach some customers from the West Coast where typically customers were buying Toyotas and Nissans.
"We think it will be successful competing against some of the trucks on the West Coast," he said. "We're selling trucks to people we haven't seen before," Mark Reuss, GM executive vice president for global product development, said in an interview at the Motor Trend award ceremony.
Toyota says they aren't too worried about customers jumping ship over to Chevy.
"We typically don't see a lot of cross-shopping between Toyota and Chevy," Bob Carter, senior vice president of automotive operations for the Toyota City, Japan-based company's U.S. sales arm said.
"We see more cross-shopping with Ford," Carter added.
What do you think of mid-sized trucks from Toyota? Are they better than Chevys?
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