McDonald's announced it will reduce the offerings on its menu in order to speed up service, as well as become more competitive in an increasingly tough fast food market.

The fast food giant is facing competition with the rise in popularity of outfits like Chipotle in the U.S., according to CNBC.

But McDonald's has also been criticized for having a bloated menu and has rolled out a slimmer menu at test sites around the U.S., including Delaware, Arkansas, Texas, California, Georgia and Tennessee.

The reduced item has eight fewer menu options, as well as fewer varieties of the same sandwich for the extra value, such as only one option for the quarter pounder with cheese, instead of having three. Also, there would only be one option for premium chicken sandwiches, rather than three.

What the final new menu will look like is unclear though, but the company has identified that four out of five of its sales comes from a small portion of its menu.

Increasing competition from comparable restaurants has driven the change, which was announced at a stakeholders meeting Wednesday.

In November, sales in the U.S. dropped 4.6 percent, and stocks dropped 6 percent compared to the start of the year.

One of the new initiatives the company is betting on is a platform called "Create Your Taste," which allows customers to build their own order.

Similar food options exist in the northeast, such as in Pennsylvania and New Jersey, where convenience store markets have already adopted the blueprint. The two main competitors in those markets are Sheetz and Wawa, and the latter has also recently opened locations in Florida.

The move to this type of ordering system is to allow autonomy to local operators, so they can cater to preferences in local markets, McDonald's said.

The company is also going to pay more attention to its labels and find a more culinary inspired way of approaching its brand.

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