Puma Sneakers, Shoes & Store: 'Stay' Singer Rihanna Considering Suspenders, 'Youthfulness' as New Brand Creative Director [Pics]

German sportswear maker Puma has picked pop star Rihanna as its new creative director.

Women's Wear Daily reports the seven-time Grammy Award winner traveled to the company's headquarters in southern Germany on Monday to head her first creative session with the design team.

Rihanna has signed a multiyear agreement with the brand and will oversee Puma's fitness and training line, as well as "design and customize classic Puma styles and create new styles to add to the Puma product portfolio," Puma said. Both apparel and shoewear will fall under her purview.

"I'm very excited about this," Rihanna said. "Whether it's apparel or shoes or accessories, I want to modernize it by highlighting the classics and going from things that make Puma, Puma -- give it a youthfulness, make it hip, basically (make it) Rihanna."

According to TIME, Rihanna's focus will be on women's apparel, and she will join sprinter Usain Bolt and soccer player Mario Balotelli as a brand ambassador.

The 26-year-old seems to already have eased into her new role, the Daily Mail noted: In several pictures she posted on Instagram, the pop star is alternatively seen wearing white Puma sneakers, standing in front of a huge Puma ad starring Brazilian soccer player Marta Vieira da Silva, and presenting the "Rihanna x Puma" logo. In the photos' captions, she incorporated the Puma hashtag.

Rihanna told Women's Wear Daily that her new job was "a little bit surreal" but promised "to come up with cool things that don't even belong in Puma."

"It could even be down to suspenders," she said. "We can experiment and take risks, that's what I'm most excited about -- the creative freedom."

And the excitement is very much mutual, Bjørn Gulden, Puma's CEO, made clear.

"Signing Rihanna is a fantastic step for Puma," Gulden said. "Her global profile, her charisma and individuality, her ambition -- all these things make her a perfect ambassador for our brand."