The Dow Jones Industrial Average hit another record high on Wednesday, touching 18,086.24 before ending the early day of trading at 18,030.21.

Many traders are away from their trading offices or their computers on Christmas Eve, so that could be the reason why the Dow Jones remained so flat. It gained only a total of 6.04 points or 0.03 percent, but it was still enough to set another record.

"Not many people [are] around and [there is] no impetus for a sell off," Mark Luschini, chief investment strategist at Janney Montgomery Scott told CNBC.

Apple (AAPL) shares fell $0.53 or 0.47 percent to $112.01 on a volume of over 14,000,000 shares. In the past 30 days, Apple shares have been mostly down. The company hit $119 on Nov. 26 but has not been above the $115 range since Dec. 5.

GoPro (GPRO) shares were up big Wednesday, up almost eight percent or $4.87 to close at $66.41. GoPro makes cameras designed for an active lifestyle. GoPro had its initial public offering June 26 of this year.

Achillion Pharmaceuticals was up over 10 percent after falling big Tuesday (24 percent). Tuesday's worry was based on worries that drug costs may be restricted by insurers and drug-benefit managers.

Oil futures for February delivery continue to drop. Wednesday they fell to $55.84 a barrel, down $1.28.

"One day its the Arabs are saying they expect demand to increase a little, and oil rallies, then the next day there's a report that there's likely to be more supply than demand, and the price falls. It's a commodity, and there are not going to be significant production cuts unless somebody blinks," Luschini said.

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