Tweets will soon be appearing in Google searches in an easier fashion thanks to a deal the two companies made.

Bloomberg reported the deal means that once tweets are posted they will immediately be capable of being searched on Google's search engine. Twitter made this possible by giving Google access to its "firehose," meaning Google will no longer have to go into Twitter to locate the tweets; it will be automatic.

Users will be able to search for something on Google, and in addition to seeing Wikipedia and other results about a particular topic, they will also see tweets about it.

The partnership with Google is likely to increase traffic to the Twitter site.

Twitter's CEO Dick Costolo had been trying to get more tweets to be seen by non-users of his service and also generate more advertising revenue from a bigger audience. With user growth slowing and Twitter being able to get more viewers seeing tweets on Google, this could help the social media platform gain some new subscribers.

Twitter's chief financial officer Anthony Noto said that making deals like the one with Google gives Twitter a "unique opportunity" to deliver more tweets to more people.

The partnership will benefit Google too. Google has been wanting to expand their appearance on mobile devices and in the real-time environment, according to a note by Colin Sebastian, an analyst with Robert W Baird & Co. Sebastian added that this new partnership probably means Google is less likely to acquire Twitter.

The partnership between Google and Twitter is unique because no advertising revenue will be involved. This likely means that Twitter will receive data-licensing revenue.

Twitter recently signed an agreement with Flipboard to show ads in their mobile app and already provides data to Yahoo and Bing's search engines.

Twitter will be reporting its fourth-quarter earnings Thursday. The stock is up over 3 percent Thursday morning.

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