The Nissan Leaf electric vehicle is turning heads, even when it is pitch black.

Nissan coated the Leaf in some special paint that makes the car glow-in-the-dark and shot a video of the car driving around while glowing, Engadget reports.

The car company partnered with Hamish Scott, the glow-in-the-dark pavement creator, to make a special paint. The purpose was to inspire Leaf owners to convert to solar energy.

Nissan found that 89 percent of Leaf owners charge their cars at night. Solar panels owned by Leaf owners could help them charge their cars for free since leftover power generated during the day is fed back into the national grid. Owners of solar panels get a government payment for excess power.

The paint used to make the Leaf glow was made of organic ingredients. A special ingredient called Stronium Aluminate also was used. The mixture gave the paint the capability to absorb energy from the sun throughout the day. Once night hits the energy turns into a glow that can last up to 10 hours.

Nissan says the special concoction could last up to 25 years when applied to a car.

Nissan does not have any plans to sell the special glow-in-the-dark paint yet.

Last year, Nissan impressed the auto show with a self-cleaning paint. They showed that even when chocolate syrup was poured on the hood, it came right off.

The Nissan Leaf has been around since 2010. The Leaf can only go a certain distance before it needs to be recharged. However, the vehicle does get an equivalent of 99 miles to the gallon, according to The New York Times.

What do you think of Nissan's ad? Will they be successful in getting Leaf owners to switch over to solar power? Leave us a comment below and let us know what you think.