JNCO Pants 2015: Wide-Legged Jeans Brand From '90s Returning With Knit Jeans, Joggers & More
Someone wearing JNCO jeans could be spotted as far as the eye could see back in the day.The extremely baggy jeans had leg openings up to 50 inches wide. Now, JNCO wants to come back but with more traditional style jeans.
Announcing their comeback at a fashion trade show in Las Vegas, JNCO will be back with jeans with 20-23 inch leg openings, Women's Wear Daily reports.
JNCO's return to the markets can be credited to the help of a Chinese investor. This fall, JNCO will bring slouchy "knit jeans," joggers and traditional jeans to stores.
The jean company updated its website and confirmed on Facebook they are coming back.
"JNCO - The iconic brand that defined an entire culture in the 90s is back, and we have been busy creating a new empire. Are you ready to join us on our new adventure? "Judge None, Choose One," the brand's website says.
On the new website, JNCO shows off a few pictures of models wearing jeans. One common theme in the photos is none of the models appear to be wearing overly baggy jeans. In fact, they look more like skinny jeans.
Andrew Jacovou, CEO of China-based garment company Guotai Litian USA, is leading JNCO's return. Jacovou said there will be three styles of JNCOs: a core collection, a fashion collection and a heritage collection.
"The core collection features traditional styles including a knit jean with a slouchy fit; the fashion group has joggers with zip bottoms and a drawstring waist, and the heritage collection offers leg openings of 20 inches and 23 inches, with high waists," Jacovou said. "All of the products will feature JNCO's crown logo."
Jacovu said the jeans will market to adults 18-35, who may or may not have worn the jeans in the 90s, DazedDigital reported.
The JNCO webpage is not done yet, so eager customers wanting to see what the company has to offer are only seeing the following message: "Coming soon... we know you're ready to see what we have been working on... Be patient... It is coming."
There could be some ultra-baggy jeans in the company's future, or they might stick with a more traditional style. Stay tuned.
What do you think of JNCO jeans? Are they too baggy or can they make a successful comeback?
Subscribe to Latin Post!
Sign up for our free newsletter for the Latest coverage!
* This is a contributed article and this content does not necessarily represent the views of latinpost.com