PS4 Black Friday Deals 2013: Sony CEO Says Enough Playstation 4s in Stock for Holidays
Sony launched the PlayStation 4 on Nov. 15, and during its first 24 hours on the United States' and Canada's shelves, the video game console sold one million units. According to a Sony CEO, however, there will still be enough PS4s to go around this holiday season.
"[This is] the first platform launch that I've ever been involved with where we've had such a good production ramp up and a good sense of supply," Andrew House, Sony Computer Entertainment CEO, told GameInformer on Nov. 14. "I think that we will be in good supply in the countries that we've launched in."
Sony does not want the PS4 to be too available, however.
"You try to strike a balance, particularly for us with such a strong brand in all the European countries and across the Middle East," House said. "We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they've been loyal to brand for so long. On the other hand, we're not engendering frustration by having a shortage of supply. I think through the holiday season that we'll be in good supply."
Jack Tretton, Sony Computer Entertainment CEO, previously stated that Sony is "very comfortable" with analysts' sales estimate of 3 million units by the end of December. House expects to sell five million PS4s by March 31, 2014.
Sony will release the PS4 in Europe on Nov. 29. By the time the holidays come around, the video game console will be available in 32 countries.
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