Season 1 of “America by the Numbers with Maria Hinojosa” Examined the New American Mainstream and Attracted Diverse Viewers
"America by the Numbers," the groundbreaking PBS documentary hosted by the incredible award-winning investigative journalist Maria Hinojosa, premiered in fall 2014 and it showcased the changing demographics of the U.S. population.
Dedicated to documenting the reality of American stories, the first season of the series gave the nation a glimpse into little known truths, the changing cultural and political landscape and shifts in local communities' ethnic makeup. Broadcast on World Channel, PBS and public TV stations, the eight episodes attracted a more diverse and younger audience to public television than ever before.
The "new American mainstream" was examined and a light was shone on the emerging non-white population, which include Asians, Latinos, African-Americans, mixed-race individuals, immigrants, women, millennials and the LGBTQ community. These individuals will determine the outcome of elections, they will drive consumer trends, and they will influence culture, arts and all aspects of contemporary life.
The series was viewed in 43 states, and shown on 363 public channels. It attracted twice the number of Latino and African-American audience members who normally tuned into PBS and the episodes attracted three times the number of African-American and Latino households than average PBS viewers. The series gained 1.165 million unique viewers across eight episodes, with the "Pass or Fail in Cambodia Town" episode reaching the most per-episode viewers. "America by the Numbers with Maria Hinojosa" engaged close to 10 million people through digital and educational platforms and live events.
"The series exceeded our expectations attracting younger and more diverse viewers to public TV," said Maria Hinojosa in a press release. "We succeeded in creating a show that looks to the future and speaks to the people we were reporting on and who are the changing face of our nation."
All episodes of the series are available on the PBS website.
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