Having the largest social media network in the world, with 1.4 billion users and counting -- and owning the most globally popular messaging app (not to mention also owning Instagram) -- is not enough for Facebook's CEO Mark Zuckerberg.

On Wednesday, Facebook turned the Facebook Messenger app into a platform, with almost 50 apps already running on the application that many Facebookers hated to have to download just months ago.

The news came as a notification sent out to Facebook's F8 conference app -- along with an in-depth embargoed feature published by The New York Times -- just a few days after rumors had circulated about Facebook's big plans for Messenger.

Although it famously bought popular messaging service WhatsApp for an unprecedented $22 billion, an app which has a global reach of 700 million users and counting (compared to Messenger's 600 million), since it separated Messenger from the core Facebook app, the company has held a heavy focus on improving the app and spreading its popularity.

The addition of third-party developers to the messaging app makes it a lot like popular Japanese messaging platform Line, which grew beyond its borders last year, launching in Latin America on the Firefox OS platform for one.

The latest move comes just a week after Facebook added a payment button to Messenger, allowing users to instantly send each other money. Now, with at least the first few apps debuted so far for Messenger, users will be able to send animated GIFs or turn their messages into songs.

Of course, Facebook's Messenger expansion is motivated by the bottom line as well, and according to NYTimes's report, Facebook will soon begin testing systems on Messenger for companies to reach out to customers and offer personalized services, as well as upgraded ad serving.

As for the tantalizing "Teleportation Station" leak that hit the web just a few hours before the F8 conference, it turns out that it's just a catchy name for a demo area at the developer's conference devoted to showing off the Oculus Rift.

Sorry, Facebook isn't adding actual teleportation to its ever-expanding portfolio of communications technology... yet.