In its latest attempt to have total dominance over the personal computing landscape, Apple has launched its newest bit of i-technology: the iBeacon, which is a messaging and location technology that offers "smart" shopping options based on one's location. However, according to initial reports, the app has limited appeal.

The Verge is reporting that the iBeacon is now available through the Apple store. If you have the app, and you give Apple permission to track you, the app will beam retail promotions specific to your area and tailored to your needs to your phone. Around 20 transmitters have been switched on at Apple's Fifth Avenue store in New York City, each adjusted to specific distances. Some of the transmitters are actual Bluetooth transmitters, while others are signals generated by iPads already installed at the store. Adjusting the strength of the signal allows Apple to show notifications relevant to exactly where you are standing.

But, according to Forbes, despite this so-called "personalized" shopping experience, the iBeacon has been met with limited appeal and a lot of resistance. There are more than a few reasons for this resistance and limited appeal. First, the app doesn't offer any discounts (save for the standard Black Friday discounts and other similar promotions), and as of this writing, very few stores have signed up for the iBeacon, making the number of promotions available to consumers very limited. Second, the app only works if the consumer keeps his or her phone out while shopping (not an unusual proposition, on its face, but inconvenient nonetheless). Third, many of the messages received are repeats, and not original compositions.

Certainly, Apple iBeacon still has a lot of development to undertake when it comes to this app. However, the app -- as Forbes correctly ascertained -- shows a lot of promise. What do you think of this app? Leave your thoughts in the comments below!