Miss Universe Paulina Vega found herself in an awkward situation when she forgot an answer to reporters.

The beauty queen returned to her home of Colombia for a new advertisement campaign when she was left at a loss of words when asked a question.

According to La Opinion, Vega, 22, has become the new face for the brand Falabella in Colombia and launched the campaign at a press conference in Bogota, the nation’s capital. During the presentation, Colombia’s second Miss Universe was asked various questions but she seemed to be at a loss for words after one was asked.

Someone asked Vega what it means or symbolizes to represent Latinas. 

"It fills me with adrenaline everyday to represent Colombian and Latino women,” she started answering. “I was going to say something else but it’s escaped me.”

Although she managed to brush it off with a laugh, it is interesting that the beauty queen, who had to answer many questions to earn her crown, was flummoxed with one question.

Aside from announcing she is the new face of Falabella Colombia, Vega will visit various other Colombian cities.

She captioned the photo: "Surprise! I'm now Falabella #PaulinaEsFalabella." 

Falabella is the largest department store chain in Latin America and it has headquarters in Chile. It has stores in Chile, Colombia, Peru and Argentina. 

According to El Heraldo, Vega will visit Cartagena as well as Barranquilla, where she was born. The visits will take place towards the end of April, with her arriving in Cartagena around April 30 and Barranquilla May 1. She will attend official functions when she visits the other Colombian cities.

Vega will have to pass on her crown to someone else this year following the 2015 Miss Universe pageant.

Watch a video of the interview.