JetBlue passengers will now be able to watch Amazon Prime Video content while they are aboard most flights, USA Today reports.

Amazon Prime members will be able to access tens of thousands of Amazon Prime movies and television episodes for free and passengers that are not members of Amazon Prime can purchase or rent any of the content while flying.

Prime members can also listen to over a million songs through Prime Music while they are flying. Since JetBlue currently offers Internet to all of its passengers for free, passengers will be able to access as much content as Prime Video has. Passengers will not be forced to download content before they take off, instead Amazon Prime Video content can be streamed while they are in-flight.

Passengers will have a choice of accessing the content provided by JetBlue on their smartphones, tablets, laptops or on the JetBlue seatback TVs.

JetBlue's FlyFi is available for free during its beta stage offering basic content. Heavy data usage will incur an hourly fee, but Amazon Prime Video is considered basic usage and will be free.

The Amazon and JetBlue partnership will allow all JetBlue Airbus A321 and A320 aircrafts with FlyFi to display Amazon Prime Video content this year. In 2016, Embraer E190 aircraft will be capable of showing the content.

Most passengers choose their airline based on price or their frequent flier accounts, but airline industry analyst Henry Harteveldt told USA Today that the Prime Video services from JetBlue could "tip the hat in JetBlue's favor" when travelers are choosing their airline.

Harteveldt says that JetBlue has a reputation of having "tech-savvy customers." In February, the airline announced a partnership with Apple to allow Apple Pay for travelers to pay for food and drinks from their Apple devices, including the Apple Watch.