Former U.S. President Bill Clinton kicked off Univision's Upfront Presentation on Tuesday.

According to AdAge, Upfront targets bilingual millennials.

Clinton opened the presentation with a 15-minute Q&A session while more than 18,000 agency executives welcomed him with a standing ovation.

Univision also invited former president George W. Bush to speak at the event, but he did not accept. Bill Clinton did not endorse his wife, presidential hopeful Hillary Clinton, or mention her at all.

During his speech, he talked about the changing dynamic of the Latino community. When he was president nearly 20 years ago, Latinos were more than likely to drop out of school. Today, Latinos are attending college and owning businesses at a growing rate.

The former president also mentioned the things that worried him like climate change and violence across the globe.

Bill Clinton held his 15-minute Q&A with an anchor at Fusion, Alicia Menendez, according to Deadline.

He talked about how the Latino buying power is growing at twice the rate as the rest of the U.S. population.

"If I were an advertiser I'd study the demographic patterns," he said. "It's an entirely different world today."

Clinton also mentioned a few things about immigration.

"Anything that increases business formation, employment and raises wages -- which the legalization of immigrants would do ... would make our economy more prosperous and reduce poverty," he said.

He has a positive outlook on the future and believes that there needs to be more cooperation among countries, companies and people.

Univision announced some of its new projects during the event, such as new drama series on its network, and the first two-hour special "Social Media Awards."

Grammy Award-winner Ricky Martin talked at Univision's event as well. He talked about the talent show "La Banda," which he is executive producing and judging. The show was developed with Simon Cowell's SYCO Entertainment.