CVS Pharmacy has launched a new shopping experience for its Hispanic shoppers in Miami with the creation of CVS/Pharmacy y mas. The goal is to provide a more enhanced and personalized experience to the Hispanic community, while also providing them with much better service in the process.

Twelve CVS/pharmacy stores, which include 11 remodeled stores and one brand new store, all feature a bilingual staff and the addition of over 1,500 trusted Hispanic products along with more competitive pricing and new services unique to the national chain.

"With more than 7,800 stores across the U.S., we understand that our retail pharmacies should not be one size fits all for the diverse communities we serve," said Helena Foulkes, President of CVS/pharmacy. "CVS/pharmacy y mas stores are designed to be a place where our Hispanic customers feel at home to receive our best-in-class pharmacy service, along with personalized products and services to better meet their diverse needs."

The launch of CVS/Pharmacy y mas follows CVS Health's 2014 acquisition of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S.

"We have leveraged the expertise and experience of Navarro's successful history of serving Hispanic consumers to create CVS/pharmacy y mas," says Foulkes. "According to the U.S. Census Bureau, the Hispanic population accounts for over half of the nation's total population growth. We are committed to applying learnings from both Navarro and CVS/pharmacy y mas to other markets with dense Hispanic populations."

"The name 'CVS/pharmacy y mas' signifies the availability of more products and services that are important to the Hispanic consumer and an overall shopping environment that is more tailored to the Hispanic consumer, with warmer and more personal customer service," said Gabriel Navarro, Chief of Hispanic Consumer Growth at CVS/pharmacy.

CVS/pharmacy y mas will also continue to offer many of its unique offerings and medication adherence programs designed to improve health outcomes while at the same time reducing health care costs, innovative online and mobile tools to help patients manage their prescriptions, exclusive private label products that come with money back guarantee, and much more.

To celebrate the launch, CVS/pharmacy y mas made a $10,000 donation to Centro Mater Child Care Services, which provides educational, social and health care services to Florida families in need.