Instagram News & Updates 2015: Explore Tab Provides More Trending Places, People and More
Instagram users will start seeing more content that is trending on the popular picture-sharing application.
The Explore tab within Instagram will begin to provide users with Trending Tags, Trending Places, curated content, Trending People and more, Tech Crunch reports.
Users will be able to see all photos from a specific event or day, such as the Fourth of July or the Coachella Music Festival. They will also be able to search for their next vacation spot and see related photos.
Twitter wants to be the real-time information service on the Internet, but Instagram has 300 million users that share 70 million pictures per day, which makes it the destination that users go to when they seek photos and videos online. Instagram could turn into a service that provides visual information for almost any topic.
The new Explore tab will come to the U.S. today and throughout the world soon. Users around the world now have access to an improved search function as well. This search function will give them the ability to look for people, tags and places right from the search box.
Instagram started by offering a Popular tab. In 2012, they merged the Popular tab with search to create the Explore tab. The Explore tab did not feel personalized to users at first. Last year, Instagram started showing photos and videos to users based on who they follow. Instagram realized they were missing the opportunity to show off pictures from the millions posted each day.
According to Re/code, two themed, rotating categories will be displayed at a time. These categories could feature tags like "Extreme Athletes" or "Glimmering Islands."
Instagram started curating content from trending topics that users were searching for. When the Nepal earthquake hit, Instagram users could search for that topic and see pictures from the earthquake.
"We can look at all these festivals and concerts, but this is also pretty remarkable because you can see all these people putting sand bags down after a flood, for example. You really get to feel what they are experiencing, and it really brings you into the moment," Instagram project manager Blake Barnes said of the redesign.
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