Sprint Updates iPhone Plans, Increases Cost by $10 Per Month
Sprint is updating their iPhone calling plans in an effort to make costs more clear to customers. The price will rise by $10 per month to $80, according to CNet.
The "All-In" plan from Sprint offers customers unlimited talk, texts and high-speed data. Sprint wants customers to know exactly what they are paying for their iPhone plans and what they are paying for their iPhone handset.
The plan will cost $80 per month. $60 will go towards the calling plan and $20 will go towards paying off the phone.
Sprint says its "All-In" strategy is a better way to do business with its customers, explaining that other companies often advertise the price of a wireless plan but fail to disclose the cost of the device. With the introduction of the new $80 per month plan, Sprint is getting rid of its $50 per month plan that was designed for iPhones. That $50 plan still required the additional $20 for the device.
Customers that already have the $50 plan will be grandfathered in, but new customers will have to join the $60 plan.
The new All-In pricing bundle is the new way that wireless carriers are selling their phones and plans. Instead of allowing customers a heavily discounted phone, like a $199 iPhone with a two-year contract, customers will see an addition of $20 to $30 on their bills to pay for their phones in full over time. The subsidized phones are in grave danger of becoming extinct.
AT&T and Verizon are focused on advertising their family plans and data-sharing plans and fail to mention the device cost. Sprint thinks by using the All-In pricing, that customers will be better informed on what they are paying for.
"The industry has historically advertised a price point that wasn't entirely transparent in order to get people in the stores," Chief Marketing Officer Kevin Crull said in an interview on Monday.
According to Re/code, Sprint is using an advertising campaign featuring soccer star David Beckham. Beckham is shown finding the competitors' pricing awfully confusing and Sprint's pricing much easier to understand.
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