Amazon Expands Into Mexico, Offers Tons of New Products
Amazon is making a big expansion in Mexico and will start offering physical products and a third-party seller marketplace, CNET reports.
Thanks to the quickly growing e-commerce market in Mexico, Amazon.com.mx will start selling physical goods like electronics, DVDs, books, appliances and more. Prior to Tuesday, the Spanish-language website only sold e-books.
Amazon is following retailers like Home Depot, Lowe's and Zara in increasing their international presence by expanding into Mexico. Mexico has been a small, but growing online retail market. In the past, companies have focused their efforts on the larger e-commerce market of Brazil.
However, Brazil's economy has started to decline, and Mexico's economy has continued to grow. This has led to major companies in the U.S. and Europe to start focusing on Mexico instead, Forrester analyst Zia Daniell Wigder said in a blog post Tuesday about Amazon's move.
"Mexico's time has come," Wigder wrote, comparing Mexico's secondary status to India's smaller market size when compared to China in Asia.
Amazon Mexico was expected to grow. News reports last week from Reuters surfaced saying an expansion was coming.
The new Amazon Mexico will now feature millions of items. Amazon said that they opened their physical goods store in Mexico in a bigger way than it has any other international website at launch. Amazon is hoping that they can take advantage of Mexico's growth and that the site will be popular.
"We are launching in Mexico with more categories, more items and more features than any previous release we have made in other parts of the world," Amazon CEO Jeff Bezos said Tuesday in a letter to customers on Amazon.com.mx
Amazon buyers on the updated website will be able to receive free shipping on all orders oover 599 pesos (about $38).
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