Radio Shack Super Bowl 80s Commercial: A Look at How Technology Has Changed in the Past 30 Years
The Radio Shack commercial aired during the Super Bowl brought back a lot of fond memories from the 1980s. In that spirit, then, we decided to take a look back at the difference in technology from the 1980s until today.
The biggest technological advancement from the 1980s was the advent of the personal computer. Pictured here is the Apple MacIntosh, which was the first personal computer made available to consumers by Apple. With its staggering 128k memory, the Macintosh was available for $2495 in 1984. Adjusted for inflation, that would be over $5000 in today's money. (Nice to know that Apple hasn't lost its penchant for charging the consumer an arm and a leg for its products! Although, granted, the price difference is adjusted significantly when you consider that you're getting gigabytes for a few hundred dollars, as opposed to kilobytes for thousands...)
To put it simply: memory was at a premium in the 1980s. At the time, we couldn't fathom a world where flash drives holding 16 gigs of memory would be available at the drugstore for around $15. As the first Apple MacIntosh proved, 128k was worth thousands.
But the personal computer wasn't the only thing that came of age in the 1980s. Another device that started to make its mark at the time was the personal music device! Yes, the Walkman -- and, later, the Discman -- was the first ever device that allowed you to take your music with you. While certainly not as elegant and sleek as the iPods that would follow, the Walkman and Discman were just as popular as their successors -- according to the Sony website, ten years after they were launched in Japan in 1979, more than 50 million units were sold worldwide.
Another device that we take for granted today that was the epitome of high technology in the 1980s was the VCR. Long before TiVo revolutionized and digitized the television experience, video cassette recorders allowed you to tape your favorite shows and movies and watch them later. Even though the technology was perfected in the 1970s, it didn't become affordable until the 1980s.
Today, it's rare that you encounter someone that DOESN'T have a cell phone. But in the 1980s, only the very rich (whether their riches were achieved legally or illegally) were privy to owning a mobile device. The idea of a mobile phone system was talked about for several decades prior to the 1980s, but issues with the FCC prevented it from becoming a full scale operation. In 1983, Motorola launched the first ever cell phone. It weighed more than 700 grams, allowed for only one hour talk time at a time before the battery would die (comparable to today's iPhone batteries), and air time costs were in the hundreds. The concept of texting, apps, and personal computers within a phone weren't even a thought in the minds of the consumer, let alone the manufacturers!
Finally, we have to thank the 1980s for giving us the ever so popular gaming system. In 1977, the first Atari hit the market, but it wasn't until the debut of Space Invaders in 1980 that we really began to see the explosion of the home gaming system. In the mid 1980s, Nintendo rolled onto the scene, and nothing was ever the same again.
So what was your favorite technology from the 1980s? Leave your thoughts below!
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