Aura Bogado knew exactly what she was doing when she came up the hashtag #QueridaKellyOsbourne.

Bogado, a Los Angeles native and news editor at Colorlines, a publication that focuses on racial issues, explained she "put a lot of thought" into creating the hashtag to respond to the racist comment Osbourne made during her stint as guest host on "The View" Tuesday.

"If you kick every Latino out of this country, then who is going to be cleaning your toilet, Donald Trump?" Osbourne had said. "In the sense that . . . you know what I mean? But I'm saying that in LA, they always . . ."

Like many, Bogado was upset at how offensive and ignorant Osbourne's comment, which was supposed to be an insult at Donald Trump for his racist remarks, was to the Latino community. She created the hashtag to start a conversation and reach out to Osbourne.

"I wanted white folks who don't speak Spanish in the U.S. to take the time to look up the word 'querida,' and to do some light lifting around language, which is so often negatively entangled in conversations about Latinos and immigration," she told Latin Post via email.

Bogado, originally from South America, wanted to make sure the importance of language was recognized when it came to her tweet.

"I'd also been thinking for a long time about how to create a bilingual hashtag; with #QueridaKellyOsbourne, I was able to make it so that people in the U.S. would engage it, and, since 'querida' is a word in both Spanish and Portuguese, people in most of Latin America would be able to participate as well," she explained.

"I knew that part was successful when I saw people using the hashtag in Brazil."

By using the word "Querida," Bogado, who studied American studies at Yale, was able to give Twitter users a unified way of responding to Osbourne's comments and to share their own personal experiences in a manner that implied contempt but no disrespect.

"Either way, the idea was to communicate to Osbourne, and put the ball in her court," she explained. "Not surprisingly, she has yet to respond to the thousands of people who've written to her with this hash tag."

Countless articles have been written about the controversial comments Osbourne made, but few have actually acknowledged Bogado's hashtag, even when including Twitter responses in their stories.

"The irony is that the hashtag itself is a commentary against invisibility, specifically against making Latinas invisible," Bogado said.

"I use the word intrigue because, since I have a platform both on and off Twitter, I'm not necessarily mad about it," But it does point to the fact that media have a difficult time recognizing women's work, and in this case, a Latina's digital work in particular. Regardless, I'm thrilled that people on social media engaged with #QueridaKellyOsbourne on their own terms, and I'm looking forward to creating more hash tags without borders soon."