Apple Music has 11 million users now trialing the streaming service, just over a month after its debut. But Apple wants these users and many more to become paid subscribers.

Eddy Cue, Apple's senior vice president of Internet software and services, confirmed the 11 million figure to USA Today in an interview published Thursday. He said the company is "thrilled" with the amount of trial users on the new service.

Apple is actually hoping for up to 100 million members. Apple Music was added to compete with similar services like Spotify, Pandora and Rdio on June 30 when the latest operating system iOS 8.4 was released. It took Apple years to switch over to the streaming format of music, keeping its preference on single-song downloads. When Apple saw people were more interested in streaming music, they went to work on Apple Music.

Apple Music delivers streaming music curated by "music experts," hoping to deliver a more personalized listening experience than the computer-curated playlists offered from its competitors, CNET reports. Apple Music also offers the 24/7 radio station Beats 1 and a social element called Connect that allows listeners to connect with musicians.

For the first three months, Apple Music is available for free as a trial. After the trial ends, the individual plan costs $9.99 per month, and the family plan for up to six people costs $14.99.

Numbers provided by Cue did not shed a light on the number of individual plan subscribers, but he did tell USA Today 2 million members have already subscribed to the $14.99 per month family plan.

Apple wants to compete with other streaming services like Spotify, but they also want more customers to start using their products. Apple hopes to convince buyers to purchase iPhones and iPads so they can start using the Apple Music service. Once Apple gets these new customers, the company hopes they will use iTunes to purchase other apps, songs and videos. Apple already has almost 800 million iTunes subscribers.