Tinder vs Vanity Fair: Tinder ‘Overreacted’ on Twitter Rant
Mobile dating app Tinder went on a Twitter rampage Tuesday, after an article published on Variety seemed to put Tinder (and similar apps) in a negative light.
The response was met with criticism and as a result, Tinder decided to explain its side, but in a more composed manner this time.
Its email to PCMag read:
"While reading the recent Vanity Fair article about today's dating culture, we were saddened to see that the article didn't touch upon the positive experiences that the majority of our users encounter daily," the company explained in the official statement. "Our intention [via Twitter] was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted."
The app got on the defensive after a Vanity Fair article titled "Tinder and the Dawn of the 'Dating Apocalypse'" discussed the effects of dating platforms such as Tinder, OKCupid and Hinge. By talking to groups of men and women who are active users of these apps, the author highlighted the "hookup culture" of the generation and its collusion with the abundance of options that technology can offer, which led to what one interviewee described as "psychosexual obesity."
Soon after the piece came out, the writer, Nancy Jo Sales, posted a tweet citing a GlobalWebIndex study that said 30 percent of Tinder users are married.
This tweet sparked a rant from Tinder's social media team, which then posted a series of impassioned tweets that drew more attention to the issue. The company said that they conducted their own study by surveying 265,000 Tinder users, maintaining that a mere 1.7 percent of people who are on the app are married.
Tinder also fired back at Sales and Vanity Fair for their alleged misrepresentation of Tinder users and for not reaching out to the mobile dating company before publishing the article. It then went on to defend the benefits of the app beyond hooking up, expressing its disappointment on the "incredibly biased view" of the story.
"But it's not going to dissuade us from building something that is changing the world. #GenerationTinder" the last tweet read.
In the midst of the public drama, Tinder underwent a leadership transition on Wednesday, according to Re/code. Christopher Payne stepped down as CEO of the company, a position that co-founder Sean Rad will assume effective immediately. Greg Blatt will step in as the executive chairman.
In an interview with Re/code, board member Matt Cohler revealed that the move was mutual between all parties saying, "It became clear after a few months that it wasn't going to be a good fit."
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