Kendall and Kylie Jenner are rumored to be "itching" to put their family driven "Keeping Up With The Kardashians" reality TV show behind them and launch their own brand.

The two teens are said to have recently been working on a "master plan" that would free them from the show that made them household names and pursue their own vehicles.

"Kendall and Kylie have both wanted out of KUWTK for quite some time now and they are starting to realize their power because people are focusing on the two of them more than ever before," a source told Radar Online.

The source later added, "They know that they are hot right now and that is why they are constantly together."

As for all those recent rumors about Kylie wanting to leave the public sphere and have a more private life, presumably for her and rapper boyfriend Tyga, a source insisted at least part of that couldn't be further from the truth.

"Kylie does not want to ever leave television, but she does want to separate herself from the current storyline of the show," the source added.

One storyline both Kendall and Kylie are reported to have struggled with is the public transition of their father Bruce to now be known as Caitlyn.

"Caitlyn's transition has been really hard on her and neither her nor her sister like the fact that they have to talk about the hardest thing that they have ever had to go through on TV" said a source.

It's all made Kylie even more excited about the prospect of starring in a spin off, where she'd be able to express herself in more "fun and fabulous" story lines.

"Once Kylie turns 18 she will finally be in control of everything, and she cannot wait to build her own empire along with her sister Kendall," a source added.