Apple Music Review, Software: Survey Shows Trial Users Have Already Stopped Using Service, Apple Disagrees
A survey released by music industry research company MusicWatch is showing that Apple Music trial subscribers have already stopped using the service. This would mean they are not interested in continuing with the paid service, which costs $9.99 per month.
Apple Music offers a three-month trial to allow users to get acquainted with the service and see if it is something they will like. The MusicWatch survey reports that 61 percent of trial users have already gone into their settings to turn off the auto-renewal feature for Apple Music, meaning they do not want to use the service after their free trial is up. Additionally, the survey found that 48 percent of trial users stopped using Apple Music all together.
Apple Music's Beats 1 radio, a 24-hour radio station with live DJs is also said to be struggling for listeners. According to the survey, only 30 percent of Apple Music users are actually tuning into the station.
However, the survey also shows that 64 percent of current users are extremely likely or very likely to pay for an Apple Music subscription after the free trial is complete.
Apple disagrees with MusicWatch's findings and says that 79 percent of people who have signed up for the service are still using it.
Apple sent a statement to The Verge arguing MusicWatch's findings. Their data is much more comprehensive than the 5,000 surveyed by MusicWatch, but they did not offer any additional details on Apple Music subscribers.
If Spotify Premium subscribers are any indicator of who may subscribe to the paid Apple Music service, it is good news for Apple. Twenty-eight percent of Apple Music users are also Spotify Premium subscribers. If these users are willing to pay a monthly fee to Spotify, they might be willing to pay that fee to Apple too.
Apple has some work to do with Apple Music still as it is being reported that there are still 23 percent of iOS users who are unfamiliar with the service.
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