Advertisers are spending less on magazine advertisements and more on the Internet in one Latin American country.

According to IBOPE Media, via eMarketer, Brazil saw encountered a record year in total media advertising revenue with $52.1 billion in 2013. The Latin American country saw an 18.7 percent increase from 2012's $43.9 billion.

The IBOPE Media organization noted the increase in media advertisement spending may be due to a growth in markets collecting revenue information in the country. For example, had IBOPE Media calculated 2013's figures with 2012's methodology, Brazil's media advertisement spending would've increase by 9 percentage points.

Broadcast television easily maintained as the top choice for advertisers with $27.6 billion spent, which is an increase from 2012's $23.7 billion. In percentages, media advertisement spending on broadcast television represented 52.9 percent of the market share, which is a drop of 54 percent in 2012.

Newspapers were the second popular choice for advertisers with 16.4 percent of the market share, although it also declined from 2012's 17.6 percent. In terms of financials, advertisers spent $8.6 billion on newspapers, which is an increase of the previous year's $7.8 billion.

PayTV placed third with $4 billion spent on advertisements and 7.7 percent market share.

Perhaps a sign of the times, Internet advertisement spending surpassed magazines. Advertisers spent $3.4 billion on Internet advertisements, which is an increase of $0.4 billion. Its market share, however, dipped from 6.9 percent to 6.5 percent. Magazine spending fell to $3.2 billion from $3.4 billion. The market share for magazine advertisements tripped to 6.2 percent after finishing 2012 with 7.6 percent. Magazines encountered the second worst percentage change with 4.2 percent after Billboards, which fell by 8.3 percent.

Advertising in cinemas saw the fastest growth with a positive percent change of 20.4 percent, however, it placed ninth in IBOPE Media's ranks with only $0.2 billion spent on advertisements.

Brazil has been documented for its growing population in Latin America, mixed with a fast-developing economy and expanding middle class.

As Latin Post reported, per ESET Latin America, Latin Americans have heavily utilized the Internet during 2013 especially when it comes to online shopping. For Latin American shoppers, 32 percent shopped from a smartphone while 24 percent utilized a tablet. A majority of 76 percent admitted to shopping from home while 12 percent of online purchases took place from the workplace. Shopping in friends' homes or cybercafés was also noted with 7.5 percent and 4.3 percent respectively.

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