USTA President Katrina Williams Sees Room for Improvement Amid Successful US Open Campaign
Katrina Adams made history the moment she took over as President of the United States Tennis Association.
Not only did she become the youngest president of the organization at the age of 46, but she also became the first black president and the first former player to take on the role.
However, Adams, who in her prime years ranked eighth in doubles and as high as 67th as a singles player, is looking to make more history for the organization and the sport during her term. She is seeking to diversify the sport with younger generations. Earlier this year she pointed out that she had made some progress among Asian Americans, but noted that it was a bit more difficult with Latin Americans.
"It is all about having an interest in the sport and being introduced to it," she told Latin Post. "The culture of most Latin or Hispanic countries prioritizes soccer as the first sport and then baseball in many cases. It is just a matter of introducing the sport to this culture in an engaging way that makes them want to be a part of it."
According to Adams, a tool kit has been implemented to help constituents go into different communities with the right messages.
"We need to engage the families, not just the kids. If we can grow the base through the family, not just the individual, then we will be more successful. Because tennis is a sport in which, no matter what your age is, you can play together."
She noted that tennis provides value for younger generations by building character while teaching them how to deal with different situations.
"It helps deal with adversity on the court, becoming a good sport and being fair. It helps them build their self-confidence as well as their self-esteem," she added. "There are so many things that this sport offers, especially [for] kids."
Another initiative Adams is currently working toward in her first term is getting high school-age teens to continue playing the sport outside of schools' six to eight week season. The hope is that they remain committed to the sport for the longer haul.
"Not so much to focus on them being top class players, but players that continue to play for a lifetime," she added.
Adams also said there is a focus on eliminating bullying as part of the effort to promote fairness, noting that there is too much emphasis on winning rather than building character.
"[The sportsmanship issues] we are experiencing in our junior league and even some of our adult leagues has multiplied in years," she added noted. "It could be a generational thing with too much pressure on kids of wanting to win. I am not really sure where it exactly derived from but it is something we must address."
While all of these initiatives are a work in progress, Adams and her staff at the USTA most recently enjoyed great success at the US Open. There was a 20 percent increase in average television viewership during the US Open on ESPN/ESPN2 and it was the most-watched US Open since 2011.
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