Within a few weeks of each other, Apple and Motorola both unveiled and launched their 2015 flagship smartphone lines. So how does the iPhone 6s Plus compare to the 2015 Moto X Pure Edition (aka Style)?

Here's the rundown so you can decide.

iPhone 6s Plus vs Moto X Pure:

Design

Apple is well known for being a leader in smartphone design, and this year's iPhone 6s Plus follows in that strong tradition.

While not much has changed since the big switch to a bigger screen in the 2014 iPhone 6 Plus, that's because not much needed to. But now that Apple's phablet is made of the same lightweight but strong Series 7000 aluminum first developed for the Apple Watch, customers can rest assured the iPhone 6s Plus won't be so notoriously bendy.

The Moto X Pure Edition also keeps in the same design tradition that Motorola started two years ago when it first launched the smartphone, but that's a good thing as well. That's because it's customizable through Moto Maker, with several attractive wood or leather options for the back of the phone. It's not instantly identifiable, like an iPhone, but it'll draw attention nonetheless.

Hardware Specs

Display

The iPhone 6s Plus comes with a 5.5-inch display with 1080p HD resolution. The Moto X's screen is slightly larger, at 5.7-inches, and sports Quad HD (1440 x 2560p) resolution.

While the Moto X beats the iPhone 6s Plus in resolution, Apple has a new trick up its sleeve with 3D Touch, which recognizes differing levels of pressure in your interactions with the touchscreen. It adds a whole new dimension to the way you navigate and use the phone.

Processing Power

The Moto X 2015 opted out of using the current premium Qualcomm system on a chip, the octa-core Snapdragon 810, and instead sports the hexa-core Snapdragon 808 with 3GB of RAM.

It's still plenty snappy, but pales in comparison to the new Apple A9 powering the iPhone 6s Plus, which added 2GB of RAM to the mix.

Storage

When it comes to storage, the iPhone 6s Plus starts at a measly 16GB but you can get up to 128GB if you pay for it. Meanwhile, the Moto X also starts at 16GB and only goes up to 64GB of internal storage.

But the Moto X also has a microSD card slot, for expansion of up to 128GB more, which the iPhone lacks. Ultimately, the Moto X is capable of giving you more storage for the money.

Camera

The camera on the iPhone 6s Plus has been upgraded to 12-megapixels, and comes with optical image stabilization, phase detection autofocus, and dual-LED flash. It's capable of shooting 4K video and taking pictures at the same time, and Apple's camera software has always been a leader in the field.

The Moto X comes with a beefier sensor, 21-megapixels, and also includes phase detection autofocus, a dual-LED flash, and even a flash for its front-facing camera. Both phones' cameras are top competitors for 2015, but the iPhone probably wins due to the fact that the Moto X still takes a breath too long to focus and snap a picture.

Other Features

This is where it gets interesting, because both the iPhone 6s Plus and Moto X come with unique features unlike many other premium smartphones. For example, the Moto X has motion detectors for Moto Display, which displays notifications at a wave. But the iPhone 6s Plus comes with everything unique about Apple, its ecosystem and industry-leading app store.

Both feature no-touch on-demand digital assistants ("Hey Siri" and "Okay Google"), and both have universal LTE banding, meaning they get the fastest connections on any network.

Availability and Price

Both phones were released this September, and they're both available directly from their respective manufacturers, though Apple's smartphone is being sold everywhere else as well.

But the biggest difference comes in the price. The Moto X Pure Edition starts at only $400 unlocked, which is much cheaper than nearly every other premium smartphone, including the iPhone 6s Plus. To get the 16GB model of Apple's newest phablet, you'll have to fork over $750 unlocked, or find a two-year contract that can subsidize the price down to $300.