Jack Dorsey has been serving as Twitter's interim CEO since July 1, but now it appears he will take on the role permanently.

Dorsey is one of Twitter's co-founders and also the current CEO for payments company Square. Dorsey took over as CEO when former CEO Dick Costolo stepped down, CNet reports.

If Dorsey becomes the permanent CEO of Twitter, he would join the late Steve Jobs and Elon Musk as CEOs of two companies at the same time. Jobs was CEO for both Apple and Pixar and Musk runs both Tesla and SpaceX at the same time.

Dorsey will be challenged with making Twitter more appealing to a widespread audience. Twitter said in July that it has failed to add new active users, a metric that investors are most interested in. Twitter said they do not expect "sustained meaningful growth" in the near future.

"You should expect Twitter to be as easy as looking out your window to see what's happening," Dorsey said on a conference call with analysts. "You should expect Twitter to show you what's most meaningful in the world, delivered first before anyone else and straight from the source."

Dorsey has to find a way to attract more users. Twitter currently has 316 million monthly active users, which lags behinds Facebook's massive 1.5 billion. Twitter wants to reach out to advertisers, but advertisers usually want the biggest audience possible.

Dorsey and Twitter want the service to be easier, by making searches easier and helping users find the tweets that they care about. Twitter is also trying to make the service safer and getting rid of abusive users.

Analysts have pressured Twitter to name Dorsey as the full-time CEO and have wondered why it is taking so long for them to do so.

According to Re/Code, Twitter could announce Dorsey as the full-time CEO as early as Thursday.