Sony Xperia Z5, Z5 Compact, Z5 Premium Could Be Japanese Company's Last Batch of Smartphones
Sony may have pulled off in recent years with their competitive smartphones, but that doesn't mean the company is not struggling in terms of sales.
Sony's CEO Kazuo Hirai stated that if the Xperia series won't bring impressive revenues or break even by 2016, they might consider ending their smartphone line altogether, per a report from Android Authority.
Competition has been very tight, and with the company's increasing sales forecast, it may be a little bit of a challenge for the marketing division to beat it. The company has also reviewed the major hindrances that affected their sales during the past years.
In the U.S. alone, Sony fails to impress consumers owning only one percent of the market share when it comes to mobile devices. Although it listed a better percentage in its native country, Japan, the 17.5 percent market share is also tarnished by low-cost and mid-range line of Chinese mobile phones.
It's not a secret that they have one of the most elegant and high-end line of smartphones, but if you can't build a strong market especially in the U.S., increasing sales to reach a competitive level can be a challenge.
In Hirai's statement, as quoted by Reuters, he said, "We will continue with the business as long as we are on track with the scenario of breaking even next year onwards, otherwise we haven't eliminated the consideration of other options."
Apparently, Sony has struggled to compete on both ends of the market where low-budget phones are in demand and the high-end side of the business is taken by Apple and Samsung.
However, it may not be final for Sony, but the idea to close down is there. Sony's spokesperson Yoshinori Hashitani said, "Restructuring of the mobile business is progressing as planned and we are aiming to turn profitable in the next fiscal year. As of now, we have no plans to withdraw from the mobile business."
Currently, the Sony Xperia Z5, Xperia Z5 Compact and Xperia Z5 Premium is making a statement in the mobile market, but if Sony's sales won't hit the mark, could these devices be the last of the Xperia line?
Sony has been very positive given that they have already strategized their marketing plans, but they have also planned on what may happen should their strategy fail to work. Their current predicament may need more than just a year to regain their market post, but, right now, everything is done in moderation.
Subscribe to Latin Post!
Sign up for our free newsletter for the Latest coverage!
* This is a contributed article and this content does not necessarily represent the views of latinpost.com