NBCUniversal announced Thursday that it is officially entering the subscription-based streaming market with its own platform called SeeSo.

According to an article by The Hollywood Reporter, SeeSo will be distinctly different than the other industry titans like Netflix, Amazon Prime and Hulu. It will be a purely comedy-based platform that offers up exclusive and outsourced content to its customers.

To that end, SeeSo will also be considerably cheaper than streaming competitors at $3.99 per month, with membership starting in December on an invite-only basis. The service will expand to all domestic customers in January 2015.

The bigger streaming companies compete for subscribers in all genres, including TV and film. SeeSo will only be competing for a smaller demographic of subscribers who want to enjoy comedy-only content. This, of course, mirrors the platform's pricing option, with such limited content available.

Evan Shapiro, executive vice president of digital enterprises at NBCU, made the announcement Thursday at an event in New York.

"Big streaming services have created a paradox of choice -- they're great if you know exactly what to watch, but if you aren't in the middle of a binge, the search can be near endless," Shapiro said. "By focusing on a specific yet large niche, and providing a curated experience, we can help viewers find good stuff they might not or cannot find. SeeSo is your neighborhood comedy eatery, with daily specials from a chef you trust."

This is not the first time a media company has launched a genre-specific streaming platform. Back in June, AMC launched Shudder, which only streams horror-based programming to its subscribers via a video-buffet style business model. That platform also started out a pilot launch with an invite-only system of beta streaming, then expanded to the entire domestic audience. Shutter also has a similar pricing structure, with an option to pay $4.99 per month or $49.99 per year.