‘The Walking Dead’ News: NBC Universo Lands Exclusive Rights For Episodes Dubbed in Spanish For Prime Time
In a deal for network television's No. 1 show, NBC Universo and AMC have come to terms for "The Walking Dead." In the deal, NBC Universo will have exclusive rights to all episodes dubbed in Spanish to air as part of their prime time package.
According to Deadline, NBC Universo has been pursuing the rights to "TWD" and other shows that appeal to a younger audience, particularly within the key 18-49 demographic.
"The Walking Dead" has been number one in the demo for the past three years and counting, even with a ratings slip this year. But the new deal will bring the series over to NBC Universo for Seasons 1-3 of the show, which will start airing in January of next year.
NBC Universo president Ruben Mendiola spoke with Variety about the new deal.
"Our goal is to create a channel that has a great combination of big sports, tremendous entertainment that has an American sensibility and connects with Latino passion points," Mendiola said.
"We asked ourselves 'What would be the most exciting series that we could acquire and bring to the Latino community in America? 'The Walking Dead' was the answer."
Although the show has outperformed all others in the key demographic, it is also a hit with many other age groups, and the show has already shown it has the staying power of a major series for AMC. It has also been a big hit in Latin America, airing on Fox International Channels in those markets.
NBC Universo has been busy lately making over its prime time lineup, adding shows like "Prison Break," "Law & Order," "Suits," "Warehouse 13," "Eureka," "South Park" and "Battlestar Galactica."
Although they have made several big investments in reruns series, they are also expected to start investing in original content outside of telenovelas. Those projects are also slated to premiere some time next year as well.
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