Kickstarter, Netflix Aim To Change the Face of Television and Film Forever
While the release of the Veronica Mars film last weekend opened to mediocre box office numbers, the very nature of the film's production and financial backing is revolutionary to the Hollywood industry.
Through Kickstarter, the popular yet short-lived television series, which starred Kristen Bell and helped launch her career, was brought to life by thousands of Veronica Mars fans.
Kickstarter allows anyone with at least a $1 to donate and finance various projects and ideas such as films, music, technology games, food and fashion, to name a few.
To date, the crowdfunding website has successfully funded 58,145 projects and has raised a little more than a $1 billion. The categories that have received the most crowdfunding have been Games, Film & Video and Design by raking in roughly $222 million, $200 million, and $149 million respectively, according to the Kickstarter statistics.
The Kickstarter process essentially makes all the donors a producer and investor of films, games or albums. Veronica Mars had 91,585 "producers" who pledged roughly $5.7 million toward the film's production budget.
For most of the ventures, the more you back the project financially the more incentives you receive toward the finished product. In Veronica Mars's case, $35 donated or more gave the funder a digital version of the film to watch from home.
The more you gave, the more you got back including t-shirts, parts of the script, posters and copies of the Blu-Ray/DVD when it's released. Some fans who were able to donate $750 or more got tickets to the film's red carpet premiere and one person who donated $10,000 got to play a restaurant server with one line in the film.
The Veronica Mars film has also inspired former Scrubs star Zach Braff to follow in the same footsteps by getting fans, with no motive or intention of altering Braff's intellectual property, to financially back his upcoming film Wish I Was Here.
Braff directed and co-wrote the film with his brother Adam Braff, which is about a struggling 35-year-old actor with a wife and family. The film would serve as Braff's directorial follow up to his 2004 critically acclaimed indie film Garden State.
Wish I Was There was successfully funded as of May 24, 2013, raising a little more than $3 million with 46,520 backers. Some of the film's incentives for donating thousands of dollars include being recognized in the end credits, being guests at the premiere, getting to name a character or getting a small part in the movie.
In Braff's video pitch to donators, he explained why he was motivated to use Kickstarter instead of seeking the money from his list of wealthy Hollywood executives who normally financially back films.
He said a lot of potential financial backers wanted final cut and casting approval as a way of protecting their investment. Braff didn't want to lose his creative control of the film, however, as he also wanted to be able to cast his Scrubs co-star Donald Faison and The Big Bang Theory star Jim Parsons.
Kickstarter won't substantially change the game for filmmakers and movie studios, especially for blockbuster projects that tend to have hundred million dollar budgets, but it will certainly change the inde-film landscape.
Currently there are about 900 movie projects whose filmmakers are seeking funding for. According to the Kickstarter stats, the Film & Video category has a 40 percent success when it comes to gathering the necessary funds.
Veronica Mars not only brings up changes to financially funding films in the industry, but it's the latest film to be released in recent wave of movies based off of once-lost television series.
When HBO's Sex and the City came to an end in 2004 after a very successful six year run, it left many of its adorned and loyal fan base anxious for more. The series finale certainly allowed for a follow-up story but fans would have to wait four years before seeing their favorite New York City columnist grace the silver screen.
The Sex and the City films, the first of which was released in 2008, opened to smashing box office numbers with $57 million in its first weekend. The first film grossed roughly $153 million while Sex and the City 2 grossed a little more than $95 million after its 2010 release.
Entourage, the HBO series, that was almost like Sex and the City but for male audiences, about an up and coming movie star who is constantly followed around by his three childhood friends lasted for eight triumphant seasons before calling it quits in 2011.
The series finale, however, left a lot of questions on the table unanswered. What happens to E and Sloan's baby? Do Vince and Sophia stay really live "happily ever after"? And what about Ari? Does he take the head studio job as teased in the final moments of the last episode?
Fans of the show kept having to hear murmuring and rumors of an actual Entourage motion picture but for the longest time it seemed doubtful, as numerous reports revealed issues with contract negotiations and production delays.
However, last fall, all the pieces fell in the right places as the film's cast was all on board and gearing up for production to begin this past February. The film is slated for a July 15, 2015 release date.
And recently, Arrested Development, which has received a cult following despite its three-season run on Fox, has returned to small screen, which is also rumored to be launch the series up for a silver screen edition.
The show was re-picked up by Netflix in 2012 with the entire fourth season released all at once in June.
Arrested Development creator Mitch Hurwitz told The Hollywood Reporter in October that while there are no official plans for the film yet, the episodes are meant to be a preface for the hopeful film, according to Time Magazine.
Hurwitz also said that he no longer wants to work with a television or film studio anymore because of various instances of creative differences but would rather continue working with Netflix.
Hurwitz praised Netflix's House of Cards and Orange Is the New Black for its creative style that has forever altered the television landscape.
"They're shows that fundamentally change, whereas television has always been about fundamentally staying the same," Hurwitz said. "That episode 600 of 'Two and a Half Men' is basically like episode four."
House of Cards, which just released its second season last month to critical acclaim, Orange Is the New Black, and Alpha House, an Amazon Prime original television series, are first of its kind. Launching last year, these shows have become a new way for show runners to pitch their ideas and not have to go through a major Hollywood studio.
Between Netflix and Kickstarter, the Hollywood industry, which has undoubtedly been the nation's most stable industry in the face of the economic recession, is undergoing an evolution.
Popular shows are becoming major motion pictures while Netflix and Amazon Prime lead the charge in changing the way audiences view traditional television show networks.
Surely, TV networks are more profitable, in terms of advertising, but along the waves of change seems to be a renaissance of creativity, and creativity that more filmmakers and actors are fighting for. These new mediums have opened up those doors and allowed creativity to flow more freely.
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