Starbucks Holiday Red Cups New Design an Anti-Christmas Symbol?
The yuletide season is here and as November hit the calendars, Starbucks released one of their greatest marketing stints, the comeback of the famous Red Cups to anticipate the celebration of Christ's birth.
But with the release of Red Cups last Sunday, coffee lovers, specifically some of the Christian ones, have noticed one thing about the traditional holiday cup: its design defeats its purpose as it shows nothing about Christmas.
According to The State Press, Red Cups of the previous years all share the Christmas time vibes, containing the winter-themed doodles of flickering lights, reindeers and everything commemorative of Christ's birth. Now, the famous cups resembled any ordinary red cup, only that it bears the green logo of Starbucks -- nothing more, nothing less.
Although minimalists may somehow appreciate Starbucks' choice of design, the Red Cups this year were thought to be too plain and some would even say that it is an "anti-Christmas symbol" since it had shed features that make it apt for the holiday.
As the famous cups were released, some Christians felt offended by Starbucks holiday cup design that one of them made a movement to blast the coffee company. In a report by E! News, a former pastor expressed his disappointment of the cups' design through a video posted on Facebook.
The former pastor, Joshua Feuerstein, who hails from Arizona found out that the holiday cups bore nothing but the company logo and so he took a video outside a Starbucks shop asking fellow Christians to participate in his #MerryChristmasStarbucks movement.
"Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups? That's why they are just plain red," Feuerstein started to tell in his video.
He also said that instead of boycotting the coffee company, he wanted to take action by playing on the Red Cups.
"Why don't we start a movement? So when I get in, I asked for my coffee, they asked for my name and I told them my name is Merry Christmas," said Feuerstein. "So guess what Starbucks, I tricked you into putting Merry Christmas on your cup."
The former pastor also asked everyone to follow his lead and said that he is "challenging all great Americans and Christians across this great nation."
While some Christians and coffee lovers got disappointed on the rather gloomy holiday cups, Starbucks has yet to give its official statement regarding the consumers' concern.
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