Ray-Ban and Oakley Maker Luxottica Group SpA Partners with Google Glass for Designer Smartglasses
The makers of Google Glass has teamed up with one of the world's largest eyeglass-maker in developing the would-be consumer product, reports Bloomberg.
In the report, Google X lab head Astro Teller remarks, "Luxottica has built an impressive history over the last 50 years designing, manufacturing and distributing some of the most successful and well-known brands in eyewear today. We are thrilled to be partnering with them as we look to push Glass and the broader industry forward into the emerging smart eyewear market."
Andrea Guerra, chief executive of the Italian eyewear company behind big labels Ray-Ban and Oakley said that Google has opened up a new potential opportunity of use of glasses, reports the Wall Street Journal.
"We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do," Guerra also said in the Bloomberg report.
Though the team-up has been announced, neither party dished out details on how Google Glass will look like or when a new product will be out. However, according to the Wall Street Journal, Guerra says that Oakley and Ray-Ban designers, among others, have been working with Google designers to develop eyewear that will incorporate Glass technology without simply mounting Google's device on top of Luxottica sunglasses.
The Google-Luxottica partnership will reportedly give the smartglasses-maker a big boost, says the Wall Street Journal. The outlet cites J.P. Gownder, an analyst at Forrester Research who studies wearable-computing devices who says, "Partnering with Luxottica is a huge coup for Google. In one fell swoop, Google could get Glass in front of tens or hundreds of millions of consumers in an eyewear-appropriate setting."
Although the tech company has received a lift in targeting would-be consumers, the makers of Google Glass still have to deal with naysayers and a few 'glassholes.'
One recent incident where the wearable device caused trouble was in San Francisco, where tech writer Sarah Slocum was reportedly verbally and physically attacked, later on robbed when she wore Google Glass inside a bar.
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