Apps Over Web: Mobile Users Spend Only 14 Percent of Their Time on Websites
It's confirmed: The way to get your company in front of mobile users' eyes is through an app, not a mobile version of your website. Apps dominate the mobile web, with 86 percent of mobile users' time spent on apps instead of websites -- and that's no April Fools joke.
That tidbit, plus a lot of information about the mobile web, was released by mobile analytic and advertising company Flurry in a report on Tuesday.
Mobile Apps Over Web
Running an analysis from a network of over 450,000 mobile apps installed on over 1.3 billion mobile devices around the world, along with data from website analytics company comScore, Flurry has determined that mobile users now spend an average of 2 hours and 42 minutes per day on their mobile devices. Two hours and 19 minutes of that time was spent on mobile apps. That means only about 14 percent of users mobile time is spent browsing the mobile web, with the rest devoted mainly to Facebook, Flappy bird and other mobile apps.
Must be the Mountain View company's recognizable name -- you know, the same term you use for searching the web, which apparently no one does anymore on mobile.
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