There was a time once when the early Internet was more or less made up of islands of information. If you wanted to get news, you'd type in the address of one of a few news websites you knew existed, and the same went for any other topic or sphere of knowledge you were interested in.
It's confirmed: The way to get your company in front of mobile users' eyes is through an app, not a mobile version of your website. Apps dominate the mobile web, with 86 percent of mobile users' time spent on apps instead of websites - and that's no April Fools joke.